LSM 5-7

Current Data Date Range

Jan - Jul

Brand With Highest AR

Dettol

18h00- 20h00

SABC1

AR Per Month Soap 2022

	Brand	lsm	year	Description														product
ID	Brand	lsm	year	Description	January	February	March	April	May	June	July	August	September	October	November	December	Total	product
195	Pure	LSM 5-7	2,022	Monthly Frequency	7	7	3	3	0	0	0	0	0	0	0	0	5	soap
194	Pure	LSM 5-7	2,022	Monthly Reach	53	55	48	51	0	0	0	0	0	0	0	0	59	soap
193	Pure	LSM 5-7	2,022	ARs	390	401	162	184	0	0	0	0	0	0	0	0	1,138	soap
192	Pure	LSM 5-7	2,022	Gross CPP	7,132	8,340	8,694	10,879	0	0	0	0	0	0	0	0	9,861	soap
191	Pure	LSM 5-7	2,022	Monthly Frequency	7	7	3	3	0	0	0	0	0	0	0	0	5	soap
190	Pure	LSM 5-7	2,022	Monthly Reach	53	55	48	51	0	0	0	0	0	0	0	0	59	soap
189	Pure	LSM 5-7	2,022	ARs	390	401	162	184	0	0	0	0	0	0	0	0	1,138	soap
188	Lifebuoy	LSM 5-7	2,022	Gross CPP	0	0	0	0	0	0	13,900	0	0	0	0	0	13,900	soap
187	Lifebuoy	LSM 5-7	2,022	Monthly Frequency	0	0	0	0	0	0	10	0	0	0	0	0	10	soap
186	Lifebuoy	LSM 5-7	2,022	Monthly Reach	0	0	0	0	0	0	61	0	0	0	0	0	61	soap

AR’s Per Month Per Brand

Total AR’s Per Month

Spend Per Month Per Brand

Total Spend

Gross CPP Per Month

Average CPP

Spend Per Month Soap 2022

ID	Brand														product
ID	Brand	January	February	March	April	May	June	July	August	September	October	November	December	Total	product
44	Ave CPP	8,036	9,153	12,133	11,290	11,865	17,017	14,042	0	0	0	0	0	10,752	soap
38	Dettol	0	259,200	6,897,200	4,206,400	5,620,000	5,948,200	11,595,580	0	0	0	0	0	34,526,580	soap
39	Dove	0	0	0	0	0	0	8,575,672	0	0	0	0	0	8,575,672	soap
40	Lifebuoy	0	0	7,580,000	6,018,560	198,400	0	10,722,816	0	0	0	0	0	24,519,776	soap
34	Lux	0	0	0	0	0	9,070,936	7,923,936	0	0	0	0	0	0	soap
42	Protex	2,636,992	3,230,898	0	0	0	0	0	0	0	0	0	0	5,867,890	soap
37	Sanex	3,491,171	3,365,357	2,719,631	251,650	0	0	0	0	0	0	0	0	9,827,809	soap
36	Savlon	178,800	1,652,000	2,940,760	1,504,000	1,346,400	0	0	0	0	0	0	0	7,621,960	soap
35	Securex	0	4,175,500	3,358,300	4,438,300	3,367,000	3,129,200	3,731,500	0	0	0	0	0	22,199,800	soap
41	Tetmosol	0	0	1,412,575	2,006,840	1,800	0	0	0	0	0	0	0	3,421,215	soap
43	Total Spend	6,306,963	12,682,955	24,908,466	18,425,750	10,533,600	18,148,336	42,549,504	0	0	0	0	0	116,560,702	soap

Number Of Slots Timeband

Number Of Slots Peak / Off Peak

Number Of Slots In A Time band 2022 soap lsm 5-7

Timeband	LUX	Securex	Savlon	Dettol	Dove	Lifebuoy	Tetmosol	Protex	product
02h00- 05h59	2	0	1	9	13	0	13	15	soap
06h00- 08h00	186	46	22	87	562	51	370	24	soap
08h00- 10h00	360	103	22	155	375	98	508	33	soap
10h00- 12h00	452	188	96	217	398	155	592	50	soap
12h00- 14h00	513	171	65	201	336	169	572	39	soap
14h00- 16h00	488	115	86	223	374	171	585	61	soap
16h00- 18h00	588	190	94	423	548	213	646	101	soap
18h00- 20h00	643	231	128	369	680	292	962	56	soap
20h00- 22h00	658	271	113	343	649	296	772	51	soap
22h00- 24h00	58	6	25	148	25	25	126	10	soap
24h00- 02h00	5	0	2	14	1	0	5	1	soap
Total	3,953	1,321	654	2,189	3,961	1,470	5,151	441	soap

Spend By Brand Per Station

Spend By Dettol Per Station

Spend By Channel By Brand

Channel	Lux	Securex	Savlon	Dettol	Dove	Lifebuoy	Tetmosol	Protex	product
Arena	0	369,000	0	0	0	0	0	0	soap
eNCA	0	0	0	0	0	0	0	0	soap
etv	1,736,400	5,316,000	2,082,400	1,696,450	8,141,600	1,459,500	4,540,800	592,800	soap
KykNet	694,800	593,500	5,600	234,500	901,450	77,700	1,077,600	0	soap
MNet	0	0	0	0	0	0	0	67,800	soap
Mzansi	552,000	4,111,000	2,392,000	1,916,250	547,500	0	0	211,000	soap
Other Dstv	5,460,288	1,995,300	670,360	3,417,366	3,641,230	1,502,956	5,529,640	190,100	soap
OVHD	883,200	2,780,000	0	0	3,524,800	849,100	1,472,000	588,000	soap
SABC1	2,983,200	5,678,000	2,464,400	1,013,250	6,828,000	1,505,350	8,334,800	759,000	soap
SABC2	2,412,400	1,357,000	7,200	292,950	4,616,650	2,311,400	5,640,800	120,000	soap
SABC3	0	0	0	133,000	6,325,350	0	0	0	soap
Viacom	1,842,184	0	0	1,124,043	0	418,166	2,872,936	892,515	soap
Total	16,564,472	22,199,800	7,621,960	9,827,809	34,526,580	8,124,172	29,468,576	3,421,215	soap

Ar Data Per Week

Brand	Description	03/01/2022	10/01/2022	17/01/2022	24/01/2022	31/01/2022	07/02/2022	14/02/2022	21/02/2022	28/02/2022	07/03/2022	14/03/2022	21/03/2022	28/03/2022	04/04/2022	11/04/2022	18/04/2022	25/04/2022
DETTOL	ARs	400	396	460	405.60	290.10	88.30	143.60	232.70	407.70	256.70	223.70	101.40	309.80	356.40	186.50	131.10	133.60
PROTEX	ARs	183	202	4	180.40	0.60	220.60
SAVLON	ARs	145	133	113	149.10	91.20	84.40
BLISS CHEMICALS	ARs	341	136	134	0.10	119.40	166.40
TETMOSOL MEDICATED SOAP	ARs	1	0	2	87.40	62.10	90.30	33.70	41.30	0.00
LIFEBOUY	ARs	111	158	175	161.70	150.70	139.20	135.00	152.80
DOVE	ARs	87	138	131
DETTOL	Weekly Reach	44	45	48	47.20	45.80	31.80	37.10	44.50	47.30	42.10	46.80	35.70	49.20	48.10	42.80	38.20	38.50
PROTEX	Weekly Reach	41	42	2	44.40	0.60	45.90
SAVLON	Weekly Reach	39	37	36	39.90	35.30	32.60
BLISS CHEMICALS	Weekly Reach	50	43	39	0.10	40.00	43.90
TETMOSOL MEDICATED SOAP	Weekly Reach	0	0	2	37.30	34.10	37.70	20.30	25.00	0.00
LIFEBOUY	Weekly Reach	37	44	44	43.40	41.10	41.10	39.00	39.50
DOVE	Weekly Reach	31	34	31
DETTOL	Weekly Frequency	9	8	9	8.60	6.30	2.80	3.90	5.30	8.70	6.10	4.80	2.80	6.30	7.40	4.40	3.40	3.50
PROTEX	Weekly Frequency	4	4	1	4.10	1.00	4.80
SAVLON	Weekly Frequency	3	3	3	3.70	2.60	2.60
BLISS CHEMICALS	Weekly Frequency	6	3	3	1.00	3.00	3.80
TETMOSOL MEDICATED SOAP	Weekly Frequency	1	2	1	2.30	1.80	2.40	1.70	1.70	0.00
LIFEBOUY	Weekly Frequency	3	3	4	3.70	3.60	3.40	3.50	3.90
DOVE	Weekly Frequency	2	4	4
DETTOL	Gross CPP	8450	8851	9225	10,447.00	15,384.00	9,708.00	10,006.00	11,397.00	12,907.00	18,246.00	14,284.00	10,684.00	11,825.00	12,069.00	15,765.00	16,582.00	8,984.00
PROTEX	Gross CPP	7271	6869	12793	8,933.00	19,715.00	7,821.00
SAVLON	Gross CPP	6181	7099	12713	10,548.00	8,462.00	8,954.00
BLISS CHEMICALS	Gross CPP	12402	14361	13224	132,372.00	15,158.00	14,086.00
TETMOSOL MEDICATED SOAP	Gross CPP	42890	115690	54257	8,425.00	7,924.00	7,337.00	13,955.00	10,324.00	0.00
LIFEBOUY	Gross CPP	18657	14129	15377	13,805.00	9,650.00	10,411.00	12,193.00	10,279.00
DOVE	Gross CPP	10462	10235	9662